asda salmon dog food

Asda Hero Adult Complete Review

Updated 28 Jun 2023 Overview Nutrition Pricing Company Similar foods Comments Update Chicken, Rice & Vegetables Asda Hero Adult Complete Review Type of food Complete dry extruded Dog types Pet dogs Breed sizes Suitable for toy breed dogsAdult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier Suitable for small breed dogsAdult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell Suitable for medium breed dogsAdult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla Suitable for large breed dogsAdult weight 25-45kg. e.g. Boxer, Labrador, Greyhound Suitable for giant breed dogsAdult weight 45kg+ e.g. Bernese, Great Dane, Mastiff Dog ages From 12 months to old age Pack sizes 5kg bags RRP 5kg bags = 6.00 Exclusive to Asda Supermarkets ADD TO COMPARE At a glance Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredientsNot high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecifiedNot hypoallergenic: Contains wheat, maize, dairy products, soya products and/or artificial additives or has an ingredient list that is too unclear to rule out their presenceNot clearly labelled: It is difficult to tell exactly what is in this food due to a lack of labelling clarity. Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO Nutrition Composition Mixing bowl: Cereals (4% Rice in Rice Component), Meat and Animal Derivatives 24% (Including 4% Chicken in Chicken Component), Oils and Fats (0.3% Omega 3 Fatty Acids), Derivatives of Vegetable Origin, Minerals, Vegetables (4% Peas in Pea Component), Yeasts (0.1%), Citrus Extract (0.004%), Yucca Extract (0.001%), Preservatives, Antioxidants. As fed (BETA): Nutritional additives (per kg) Vitamin a 12000 IU, Vitamin D 1200 IU, Vitamin E 90mg, Zinc (as Zinc Oxide) 40 mg/kg, Iron (as Iron II Sulphate Monohydrate) 40 mg/kg, Manganese (as Manganous Oxide) 30 mg/kg, Copper (as Copper II Sulphate Pentahydrate)8 mg/kg, Iodine (as Calcium Iodate Anhydrous) 2 mg/kg, Selenium (as Sodium Selenite)0.1 mg/kg Typical Analysis Protein 21.0%, Fat 8.5%, Fibre 3.0%, Ash 8.5%, Moisture 8.0%, Calcium 2.00%. Dry weight nutrients Above average Average Below average * NFE carbohydrate level (i.e. not including fibre). Level estimated from available data. 5kg bags RRP 6.00 Grams per day 0g Cost per day Company See less more Manufacturer's product description " Nourishing Pets for 15 Years Here at Asda we've been taking good care of the nation's pets for over 15 years with our complete range of pet foods. So when you want the best for your little friend, you know who to trust. Nutritious and tail-waggingly delicious! Hero dog foods have been specially formulated by our animal experts to offer nutritious food your pet will enjoy. Each dish provides a careful balance of the vitamins and minerals your best friend needs. And, with our wide menu of tasty flavours, you just know they'll woof it down. Hero dog foods, only from Asda. Trust us to keep your dog in tip top condition at every stage of their life. "

Advertisement

Suitable for all breeds of dogs

Private label

(or

white label

) pet foods are pre-formulated recipes that companies can order from certain factories, add their own label or packaging and retail to the public as their own brand. They are therefore available from numerous suppliers.

Click here for more info

.

Mixing bowl composition

This is the ingredients list as printed on the packaging or manufacturer's website.

Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.

Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.

Highlighted ingredients

Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.

As fed composition

While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.

For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.

Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.

Ingredient categories

Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.

Added oils and fats: includes all isolated oil and fat ingredients.

Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.

Fruit and veg: includes all whole vegetables and fruits.

Other: all other ingredients. Mostly made up by nutritional supplements and additives.

For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary

The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.

With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.

Click here for more information

The

price per day

of feeding this food based on feeding the manufacturer's recommended daily amount from 5kg bags bought at their rrp to a dog of:

Note:

All suggested feeding amounts and costs are only approximate and may vary considerably from dog to dog. Be sure to contact the manufacturer if in any doubt.

20 out of 100-Poor

Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information

Country of origin: United Kingdom

A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".

The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.

While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.

Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.

Asda Naturally Nutritious Review

Updated 21 Mar 2024 Overview Nutrition Pricing Company Similar foods Comments Update Asda Naturally Nutritious Review Type of food Complete dry extruded Dog types Pet dogs Breed sizes Suitable for toy breed dogsAdult weight 1-4kg. e.g. Chihuahua, Pomeranian, Yorkshire Terrier Suitable for small breed dogsAdult weight 4-10kg. e.g. Beagle, Dachshund, Jack Russell Suitable for medium breed dogsAdult weight 10-25kg. e.g. Border Collie, Staffie, Springer, Vizsla Suitable for large breed dogsAdult weight 25-45kg. e.g. Boxer, Labrador, Greyhound Suitable for giant breed dogsAdult weight 45kg+ e.g. Bernese, Great Dane, Mastiff Dog ages From 12 months to old age Pack sizes 5kg bags RRP 5kg bags = 7.85 ADD TO COMPARE At a glance Not natural: Contains some added artificial preservatives, antioxidants, colourings, flavourings and/or other controversial synthetic ingredientsNot high in meat: Contains less than 30% meat ingredients (on a dry matter basis) or meat percentage is unspecifiedNot hypoallergenic: Contains wheat, maize, dairy products, soya products and/or artificial additives or has an ingredient list that is too unclear to rule out their presenceNot clearly labelled: It is difficult to tell exactly what is in this food due to a lack of labelling clarity. Certified nutritionally complete: This food complies fully with the complete food nutrient tolerances as recommended by FEDIAF and/or AAFCO Nutrition Composition Mixing bowl: Maize, Chicken Meal (14%), Barley, Meat Meal, Brown Rice (4%), Peas, Rice, Poultry Fat, Poultry Digest, Beet Pulp (2%), Linseed (1%), Minerals, MOS (0.1%), FOS (0.1%), Yucca Extract (0.1%), Turmeric (0.01%), Cranberry Extract (0.01%), Parsley (0.01%), Chamomile (0.01%) As fed (BETA): Nutritional additives (per kg) Vitamin a12000 IU/kg, Vitamin D3 1200 IU/kg, Vitamin E120 mg, Vitamin C 50 mg/kg, Zinc (as Zinc Chelate of Amino Acids Hydrate) 60 mg, Iron (as Iron Sulphate Monohydrate) 60 mg/kg, Manganese (as Manganous Oxide)50 mg/kg, Zinc (as Zinc Oxide)40 mg/kg, Copper (as Copper II Sulphate Pentahydrate)10 mg/kg, Iodine (as Calcium Iodate Anhydrous) 2 mg/kg, Selenium (as Sodium Selenite)0.1 mg/kg. Typical Analysis Protein 21.0%, Fat 10.0%, Fibre 2.5%, Ash 8.5%. Dry weight nutrients Above average Average Below average * NFE carbohydrate level (i.e. not including fibre). Level estimated from available data. 5kg bags RRP 7.85 Grams per day 0g Cost per day Company See less more Manufacturer's product description " A healthy dog is a happy dog. It's a simple saying that fuels us each and every day. We know that you need to be careful about what your loved one eats but, at the same time, you want to know they're enjoying their food. That's why we're delighted to introduce our Hero Naturally Nutritious dog food, a range of food that prides itself on its wholesome simplicity. By creating recipes inspired by all that mother earth has to offer, our Hero Naturally Nutritious dog food helps support your dog's health in a number of ways. And because we strongly believe that this shouldn't come at the expense of taste, we know your dog will truly love it. We know you and your dog will just love the fact that each and every one of our products is prepared without added wheat, eggs, dairy or soya. And don't bother looking for artificial colours and flavours because you won't find any of that nonsense in this bag. So serve up a bowl of hero naturally nutritious dog food and keep your four-legged friend happy, healthy and, more importantly, wholesome. "

Advertisement

Suitable for all breeds of dogs

Private label

(or

white label

) pet foods are pre-formulated recipes that companies can order from certain factories, add their own label or packaging and retail to the public as their own brand. They are therefore available from numerous suppliers.

Click here for more info

.

Mixing bowl composition

This is the ingredients list as printed on the packaging or manufacturer's website.

Think of the 'mixing bowl' composition like a recipe - all the ingredients you would need to put in a 'mixing bowl' in order to make the food.

Ingredients have to be listed in descending order of their weight so the higher it appears, the more there is.

Highlighted ingredients

Ingredients that we believe to be controversial or inferior are highlighted in yellow with particularly low grade, highly contentious or excessively vague ingredients in red.

As fed composition

While the 'mixing bowl' composition is useful for knowing what went into the food, it doesn't always reflect what your dog is actually eating. This is because the processes that turn the ingredients into the finished pet food can significantly alter the relative weights of the ingredients.

For this reason we've calculated the approximate 'as fed' percentages for the main ingredient categories in the finished product.

Please note that these figures are very approximate. They are estimates based on the information provided by the manufacturer in the ingredients list so the clearer the terminology and the more percentages they provide, the more accurate our estimates will be. Wherever information is lacking, we always assume the worst.

Ingredient categories

Meat ingredients: includes all meat and fish ingredients except isolated fats/oils.

Added oils and fats: includes all isolated oil and fat ingredients.

Carb-rich ingredients: includes all ingredients derived from grains, pseudo-grains, potatoes and other starchy root vegetables, sweet potato and legumes (except whole peas which are categorised under fruit and veg) except for isolated protein and extracted oils. Also includes fibre supplements.

Fruit and veg: includes all whole vegetables and fruits.

Other: all other ingredients. Mostly made up by nutritional supplements and additives.

For more information on any ingredient, please take a look at our Dog Food Ingredient Glossary

The dry matter level of a nutrient is the percentage there would be in the food if all of the water was removed.

With water taken out of the equation, these figures allow the nutrient levels of foods of different types (like wet and dry) to be compared on an even playing field.

Click here for more information

The

price per day

of feeding this food based on feeding the manufacturer's recommended daily amount from 5kg bags bought at their rrp to a dog of:

Note:

All suggested feeding amounts and costs are only approximate and may vary considerably from dog to dog. Be sure to contact the manufacturer if in any doubt.

50 out of 100-Average

Our unique product ratings are calculated based on a number of characteristics including the quality and quantity of the stated ingredients, certain nutritional and technological additives and the processing methods used to create the food. They are designed to indicate how beneficial we think a food is likely to be for the majority of dogs when fed on a daily basis for an extended period. Click here for more information

Country of origin: United Kingdom

A technological additive is any substance added to a pet food "for a technological purpose and which favourably affects the characteristics of feed".

The most common categories of technological additives include preservatives and antioxidants, gelling agents and thickeners and probiotics.

While the primary effects of technoloical additives are certainly 'favourable' (increased shelf life in the case of preservatives & antioxidants, better food texture and consistency in the case of gelling agents and thickeners etc.) some have been linked to health problems in pets and should be treated with caution.

Unfortunately, many technological additives do not have to be declared by the manufacturer so just because they do not appear on the label does not necessarily mean they are not in the food. If in doubt, ask the manufacturer directly exactly what technological additives their foods contain.